Futurist Ray Kurzweil goes on a journey through the brain in his book How to Create a Mind. A takes a look specifically at the how we’re wired to process fear and pleasure, and even though we have some measure of self control, are still heavily influenced by these primal functions.
“…despite its considerable modulation by the neocortex, the old brain is still alive and well and still motivating us with pleasure and fear.”
“It is the job of our neocortex to enable us to be the master of pleasure and fear and not their slave.”
Make sure to check out Kurzweil’s book How to Create a Mind: The Secret of Human Thought Revealed.